UP is a business and creative hub based at Weatherill House in Croydon, supporting people to start, grow and strengthen their enterprises.
The hub brings five core strands together in one place:
START: for pre-start and early-stage founders who need structure, skills and confidence to launch
GROW: for existing businesses that want to stabilise and scale through funded and partnered programmes
SPACE: for flexible serviced offices, coworking, meeting rooms and virtual office services
CREATIVE: and the Creative Digital Lab, providing accessible studio facilities for video, podcast and digital content
NETWORK: which connects founders, freelancers and small business owners through events, peer support and a business support directory
Across these strands, UP focuses on real-world, hands-on support. That can mean a bootcamp to turn an idea into a viable plan, targeted mentoring for a growing business, a place to work alongside other founders, or help to create professional content that amplifies a local story.